Decide who you are
When you have your page, you’ve got to decide who you are. That might sound a little bit strange but you need to determine what your attitude will be. Are you a leader? Are you going to be real? Because on Facebook, I think that the maximum value is on being a leader and being known for who you are. One of the big complaints that people make are marketers are inconsistent. They’re all over the place. Decide who you’re going to be and be that person.
When you’re using different pages you can actually go to the right hand screen and select Use Facebook as Page and you can operate as a page. This is quite a new feature and it certainly made life much easier. Now you can operate as a page and you can do a lot more of things as a page than you use to be able to do. So here’s an example of the choice you get.
You can switch between different pages. So I actually have a page for my own name where I contribute and share things from a personality point of view, from an authority point of view. And then I have a page for the podcast channel that I had in partnership with Tim Reid. And all I need to do is go and switch to the page that I want to operate from and I can actually use that page on other pages to comment and cross populate my pages and that’s a great strategy.
Discover Facebook Page Best Practices in the Paid module of James Schramko’s Traffic Grab.
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