We’re going to be talking about Money Pages and especially money pages by key phrase. The website is where the content lives so let’s talk a second about site content.
SITE CONTENT
This is essential and we’ll be using the content we created from the content module. It must be as relevant as possible.
SITE STRUCTURE
Now that we’ve got the content we must put it in a site in a structure that really helps that content get found. How we structure the website is highly important for search engines. We want to place that content in a way that maximizes conversions as well.
Whenever we get links to our site, we want to make sure that the links have the keywords in it and we want to point to the correct page on the site. We may end up having several pages on our website and bear in mind that most traffic to our website will not actually come to the homepage, it will generally arrive on the targeted page that we’re aiming to get traffic to and in some cases a website may see about half traffic to the homepage and the other half of the traffic to the deeper pages within the website.
MONEY PAGES
Just keep in mind that when we talk about money page we’re talking about the page that is most relevant to the end user.
A money page could be defined as the page where we want somebody to take action. It could be delivered in email or could be to watch a video and then click a button. It will often lead to a sale and when the content is excellent in quality and it’s highly relevant the visitor will buy something when asked.
Watch the rest of this video and start your training with the free modules of James Schramko’s Traffic Grab.
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Tags: build my own website, creating a website, how to build a site, how to build a website for a small business, make my own website, make own website, Traffic Grab, web hosting site building
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