In this module we’re going to locate media that we can advertise on and we’re going to do a demographic research to make sure that we actually have the right audience demographics not just what the media sources tells us we’re going to do our independent research to confirm that.
What I’d like to do is go along to Compete.com and have a look at the site statistics and see if they match up. I’ll also be able to look at the audience profile as if I logged in to my paid account.
A handy feature is Google will also show you which other sites are also visited so if you have success with this site you may be able to go and find more advertising opportunities on these related sites and that’s an important factor because when we find our ad that works we want to scale.
Here are some of the terms you’re going to need to know from media buying. IO is and Insertion Order which is literally a contract for the media. You can normally negotiate rates and especially things like credit terms. Here are some of the things that you may want to ask for. It’s preferable to have an even delivery of your ads because some of these media companies can drive so much traffic they could literally jam at all in the first ten minutes and you don’t really want to do that.
Discover how to effective start Media Buys found in the paid module of James Schramko’s Traffic Grab.
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Tags: ad buys, internet media buys, James Schramko, online advertising, online media, online media buys, Traffic Grab
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