Essentially everyone you meet is a potential prospect that could become a customer. This could be ex-school friends, it could be your next door neighbor, and it could be people you meet at events. Hey, I’ve even turned my customers from my accountant and the guy who moved my house once, the removalist bought a website from me. So everyone that you deal with on the day to day basis could be somebody of interest.
Another thing you want to do is set up a spotter’s fee. As the great Joe Girard the world’s bestselling car sales person set up what’s called a bird dog which is when he would ask people to refer people to him and he would pay them an incentive. Importantly when you do this tell them what you want them to say and set up an incentive that you’re happy to pay.
One of my very best website customers came from a word of mouth referral and I pay the spotter’s fee. I paid the percentage of the job and then the second one that I’ve got was word of mouth as well. Once people know that there’s an incentive they’re very keen to refer so this is like an offline affiliate program but the reason this traffic module is in Traffic Grab is because when I look back over my own business many of my best customers have come from a word of mouth.
Here’s a few ways you can do that:
• Attend events – attend events in your market, trade fairs, conferences, and shows. If you get out of your office and you go and meet people at these events and have a chat with them and share a meal with them perhaps even a drink at the bar, you will be able to do business.
• Local Meet ups – many communities such as our forum have local meet ups inside SuperFastResults is a local meet up section and we have people from all around the world including United Arab Emirates and people meet generally once a month in a local area and hang-out and meet each other. What you can do there is share leads, share ideas and swap customers that way you got a great traffic generation strategy with the face to face referral.
• Business Groups – Also join business groups in your category.
Discover more secrets on how to sell with word of mouth marketing found in the paid module of James Schramko’s Traffic Grab
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