Video is absolutely important right now because Youtube is one of the most popular websites on the internet and it’s actually pretty easy to put videos together and I’m going to show you some different ways to do that.
Here are some very important tips and tools for creating videos that you can use for marketing/promotional videos or for adding content to your website:
• Face to camera – This works really well because it’s genuine. People can see you, they can trust you, and you can communicate expressions better than just voice and pictures so I use a lot of face to camera videos in my marketing. This is how my conversion gets so strong. But also from a traffic point of view, when you create videos like this it’s really easy to get it in front of more people by using video distribution services and people are more likely to refer to it or come back and watch it over and over again because they get to know you just like you get to know you’re favorite TV actor like Charlie Sheen or whatever. You feel like you know them because you see them and you get a vibe from them.
• Talking Head – This is also a very important leverage strategy. Here is an example, I actually took along my camera and filmed an interview of me with Bond Halbert and then I put that on my websites and then I distributed that content but the great effect was, Bond Halbert remembered me as well and was kind enough to put a picture of me on the Gary Halbert letter site which is fantastic but also brought me brand new traffic. A lot of people are figuring out who is this James Schramko so they want to come and check it out because they saw the video. They already know what I look like and it’s a very important leverage device if you want to build authority.
You don’t need much technology for this either. Most people could access a flip cam or some small portable camera or digital camera on movie mode. And you can do this for a $100 or $200 and that is all I use for the first few years of my internet marketing career.
The other cool camera that works really well is the Kodak Zi8. I primarily use this one now because it has a very large memory capacity, you can put it in a memory card and you can also hook up an external microphone and get you some really good sound quality.
• Tele Prompter – if you’ve got the budget for it, a Tele Prompter is like the super pro version. I don’t use a Tele Prompter. I just use a spare computer in the background way behind the camera but in direct line of sight with the camera. It actually looks like I’m speaking straight into the camera but I’m just reading from a computer screen that I use a little flip port to move through. You can also use iPads these days as a Tele Prompter and if you want to go basic just use a whiteboard and hold it well away from you and that’s what I used to use.
• Green Screen – is going to let you drop images over the top of slide shows so just get you that next level of production value. I use lots of green screen videos where I want to train people I put myself over a slide show and then I can point to bits and pieces.
• Lighting – just get a basic lighting kit because it’s really going to get rid of those shadows and skull eyes and make you look a little bit better on camera. A little bit crisper.
• Microphone – Probably one of the most important things is the sound. If you can get some external microphones with wireless sender and receiver that’s the way to go. A nice lapel mic some send high and units something like that fantastic! Hook that up with your Kodak Zi8 and you can be filming just about anywhere with high quality sound and high quality picture.
Discover more content creation tips by watching the rest of the video in the free modules of James Schramko’s Traffic Grab.
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Tags: content creation, marketing video production, promotional video production, Traffic Grab, video production equipment, video production training, webcontent, website content
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