PRESS RELEASES – Are another form of content that gives you massive leverage. Putting them together is again a basic formula, what’s newsworthy, what’s an interesting angle on your content, how can you store it out and prepare it to submit to press release agencies that is going to make them on a reprint it or even better pick up the phone and call you or email you for an interview.
News sites are terrific because they carry excellent content queues for us as to what things we can research. People are lead by the news and the great thing is there’s even industry specific news.
In the internet marketing space, there’s Internet Marketing News Watch. You can go and see what’s hot in the industry and what is being released right now. It’s certainly in the mind of your buyer so we will be using topical information in the content section to create things such as press releases and blog posts.
You can actually have someone else prepare the content if you like.
• First you can buy content – you can actually buy pre done private label rights reseller content. You can buy original stuff. You can actually pay somebody to prepare it for you which is what I’ve done. You can have custom things made for you of all types.
• Outsource – You can outsource this. You can go to writing services sites where you can pay people to prepare articles, press releases, videos and audios.
• You – you can prepare it. In this case I’m actually recording TrafficGrab because this is close to my heart. It’s my passion, it’s something I’m knowledgeable about and I think making this video personally gives it a high value to my own audience. You could always have other people prepare things. They can prepare the content, they can prepare the slides, and they can do everything but the actual talent work if you’d like to do that. And that’s where a team comes into it.
• Team – for my business. The team is really the power behind it because they’re able to research, collate, test, compile and prep all sorts of things. They can automatically now, do the most amazing things. They can set up websites, they can create content; they can generate podcasts, videos, images, banners, designs, and animations. All of that stuff is done on autopilot in a team once you set it up right.
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