Articles do form the baseline for our text. When we put in together content in a form of articles, there are four main categories you can use. We need to go and get the content from our storage and into the right sort of article format that we can use to get the right customers.
As covered in the research module we’re really looking for articles that cover the things such as ‘How to’, ‘Review articles’, ‘Products themed articles’ and ‘Author themed articles’.
- How To – This is people wanting problem solved. So how to do this, how to do that in your market.
- Reviews – This could be a comparison or product X reviewed, is X really that good? This type of article really brings in customers.
- Products – Product names are simple. Product names combined with review is a good combo.
- Authors – This can be articles that can bring in readers and researchers looking for more information on that particular author and then you can lead them through to the author’s products and services and things that relate to the author’s products and services.
COMPELLING CONTENT
Above all the content has to be compelling because that’s what we’re trying to do we’re trying to compel somebody to take action.
- Rants – When you go against the grain or you say something is way better than something else or such and such doesn’t really work. Get a little beat of heat going on in the conversation and this works really well on social media.
- Case study – People like case studies just like what we’re doing with TrafficGrab. You’re actually seeing my own examples and what I’ve done and the results that I got. Case study content is premium content.
- Tips and Tricks – This is another extension of the ‘how to’. Tips, secrets, shortcuts, magic bullets and silver bullets. All of these things are very compelling content.
- Lists – The top ten lists. A friend of mine Michael Dunlop is really good at doing a list. There are also sites like TopTenz.net where you can go and see the top ten of any type of thing. This may give you some ideas as to what type of things you can talk about for your content.
- Shiny Objects – People love shiny objects. Whatever’s new and whatever’s interesting in the market is going to get attraction.
- How to Pre-Sell – You need to pre-sell. That means when people come to your content you’re sort of leaning into the conversion side of it here but you actually want the content to do the job and to compel people to take action.
Discover more content creation tips by watching the free modules of James Schramko’s Traffic Grab.
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